According Statistical3.5 million Android apps and 2.2 million iOS apps, or about 5 million apps used by people in 2022. The growing importance of mobile app development around the world has prompted companies to harness the potential of mobile apps to harvest a range of benefits.
Businesses see the value of mobile apps in improving user experience, improving branding, increasing brand interactions, increasing user satisfaction, increasing conversion and ROI, and more. However, even after embedding mobile apps into the business fabric, companies fail to achieve the desired success.
The reason for this unfortunate failure is the neglect of user pain points when the app idea is conceptualized and launched in the market. Users have zero tolerance for app crashes, awkward pauses between screens, overlapping text, and clicking buttons to nowhere, which ultimately frustrates users and pushes them to another application. Therefore, join in mobile app development companies that keep the identification of user pain points central to the product discovery stage.
This means that failure to find user pain points at the time of app development creates a graveyard for your business app. Realizing the need for users’ pain points to be identified and solved through the app, we have created a list of pain points that users are facing. It is essential to keep them in mind when creating a mobile application, as fixing them will directly affect the success of your mobile application.
How to identify user pain points for mobile applications?
THE steps to develop an application helping businesses create flawless solutions. In the same vein, it is important to identify the weak points of the users to make the mobile application resonate with the target users. The following steps would help to know the pain points of the users for a successful launch of the mobile app.
Identify who your target audience is
Mobile applications are designed for users and meet their needs. When businesses consider building a mobile app, all of their decisions revolve around the target users. First, companies need to identify the target audience, and then they can proceed to identify user pain points. When the mobile application is created, user segmentation is done to meet the needs of a group of users.
Do in-depth user research
When you are done with user segmentation, the next step is to drill down into user details. The exploratory research helps identify the pain point that the user segment is facing in their life and illustrates how the mobile app solves this problem. Identifying user pain points is a vital part of product discovery that must be taken wisely so that efforts are not wasted.
Researching and creating strategies would help design the best UX design in the mobile app without even asking users directly. The research even identifies pain points that the target users are unaware of and they warmly embrace the solution when presented to them. User research can be done optimally in different ways-
- Ask industry experts or analysts for detailed information about user needs and previous attempts by other companies to address the unmet need.
- Find the existing app that fixes the problem. Reviewing reviews and feedback on features and design helps identify opportunities for improvement. You can take advantage of this to differentiate the app from the crowd.
- Conducting research through surveys or interviews helps to know users’ perspectives of a mobile app that addresses real issues.
Define the needs of target users
Exploratory research uncovers the behavior and attitude of users towards the mobile application to be created to solve their problems. Also, it reveals insights into the growth of bounce rates. Businesses need to precisely define what users need by creating user personas and mapping the user journey.
User personas are essentially user profiles that display user behavior, user goals, demographics, and other needs, which helps validate assumptions made for user pain points. users. It allows to obtain a 360 degree view of the mobile application to be created by targeting a specific user segment. Basically, the user personality answers the following questions, namely the lifestyle of the users, the main problems that the application solves, the expectations of the users and the problems that interfere with the user experience.
The ability to track user journeys helps companies adapt the app to changing user behavior. The user-centric strategy helps turn users into potential and loyal customers. This is where user journey mapping sheds light on user experience, user interactions, and what needs improvement. It helps to know the users’ perception of the brand and the areas that make the users angry or turned away from the brand.
Validate user search
Mobile app development is not an inexpensive endeavor. Businesses have to spend a lot of money, time, and effort developing apps, which makes it essential to know that all efforts are being directed in the right direction. Having a good understanding of the targeted users affects the mobile app development cost.
cut to hunt: All research helps to create hypotheses about the behavior of the target user base for the use of mobile applications. Validation of assumptions is necessary because no one other than the end users can reveal the real weak points. After creating user personas and mapping user journeys, companies can create a MVP to test the app’s USP in the market and iterate the mobile app accordingly. This approach is useful for building and continually improving the application based on user expectations.
User validation tests are popular for getting user feedback during mobile app testing and iterate the application earlier so that after the final launch of the mobile application, the problems of the users are solved brilliantly. Thus, user acceptance testing ensures that the needs of the mobile app are aligned with business goals, the solution is bug-free, and perfect for release.
Conclusion
Every day people spend nearly 3 hours and 28 minutes on mobile applications worldwide. Most of that time is spent on apps, purely out of necessity. This indicates that the mobile app should serve its purpose and help people get rid of the problem with an optimal solution. This is where identifying user pain points comes in during the product discovery stage. It plays a vital role in the success of the application.
Consider identifying user pain points that ultimately turn your app into a one-stop-shop for all the specific user needs they seek across different apps. Plus, going through the process provides the opportunity to find a USP that helps gain an extra edge in the competition.
My two cents: All this is possible when you team up with a company which organizes a discovery workshop and helps you create a mobile application solution that solves the real needs of the target users.